Here are four analytics use cases derived from data sourced from Google DV360:

1. Audience Performance Analysis: Deep dive into audience data to understand which demographics, interests, and behaviors are driving the most engagement and conversions, allowing for refined targeting in future campaigns.
2. Creative Performance Evaluation: Analyze the performance of different creative elements across campaigns, including images, videos, and ad copy, to determine which resonate best with the target audience and drive results.
3. Cross-Channel Performance Comparison: Assess the effectiveness of ad campaigns across various channels and formats to allocate budgets more effectively and achieve an optimal advertising mix.
4. ROI and Conversion Tracking: Link ad exposure data with conversion metrics to evaluate the return on investment for each campaign, informing budgeting decisions and campaign optimizations.

By leveraging the analytics capabilities of Google DV360, advertisers can gain valuable insights into campaign performance, audience behavior, and creative effectiveness, helping them to optimize their advertising strategies and maximize return on ad spend.