Google Search Console provides valuable data and insights about website performance, search traffic, and technical issues. Here are four analytics use cases derived from data sourced from Google Search Console:

• Search Performance Analysis: By examining metrics such as click-through rates, impressions, and average positions, website owners can understand how their site performs in Google Search, identifying which pages and queries are most effective at driving traffic.
• Keyword Optimization: Google Search Console provides insights into the search queries that lead users to a website. Analyzing this data helps in refining SEO strategies, focusing on high-performing keywords, and identifying new opportunities for content creation.
• Technical SEO Monitoring: The platform identifies issues that could affect a website's search performance, such as crawl errors, mobile usability problems, and security issues. Addressing these technical aspects ensures a smooth user experience and maintains the site's search rankings.
• Link Analysis: Understanding the external and internal links leading to a website is crucial for SEO. Google Search Console provides data on link sources, helping website owners assess the quality of their backlinks and optimize their link-building strategies.

Utilizing the insights from Google Search Console, website owners can make informed decisions to enhance their search visibility, improve user experience, and drive more organic traffic to their site.