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Mailchimp Connector

Start moving your Mailchimp data with fully managed data pipelines. Get clean normalized data ready for analytics, easy to setup in minutes with no coding required.

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Explore available Mailchimp data

Browse all the data tables available for the Mailchimp integration, in our interactive ERD data viewer.

View the Mailchimp Data Schema

Transform and model Mailchimp data

Get clean data models from your Mailchimp data. Weld makes it easy to transform and model with the powerful built in SQL editor and AI Assistant.

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Connect Mailchimp data to any BI tool

Transform and combine Mailchimp data with other data sources with Weld, to build valuable business insights. Connect any BI Tool to build valueable analytics and reporting for your company.

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Mailchimp provides email marketing and automation services, enabling businesses to create, send campaigns, manage subscribers, and track performance.

Here are four analytics use cases derived from data sourced from Mailchimp:

  • Campaign Performance Analysis: Evaluate open rates, click-through rates, and conversions to understand which email campaigns resonate best with audiences, enabling data-driven decisions for future content and design.
  • Subscriber Segmentation and Behavior Tracking: Analyze subscriber demographics, engagement history, and preferences to segment lists effectively, delivering targeted and personalized email content.
  • A/B Testing Insights: Conduct A/B tests on different email elements (subject lines, content, layout) and analyze the data to determine what drives higher engagement and conversion rates.
  • ROI Measurement and Revenue Tracking: Link campaign data with sales data to assess the return on investment for email marketing campaigns and understand their impact on the business's bottom line.

Leveraging Mailchimp's analytics capabilities, businesses can refine their email marketing strategies, foster stronger customer relationships, and enhance their overall marketing effectiveness.

Start working with your Mailchimp data today

Get started building your data warehouse with Mailchimp and 150+ more apps and database integrations available.

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