Microsoft Ads Integration

Microsoft Ads Connector

Start moving your Microsoft Ads data with fully managed data pipelines. Get clean normalized data ready for analytics, easy to setup in minutes with no coding required.

View more about the Microsoft Ads integration in the Weld documentation

ad_schedule_use_searcher_...

28 more microsoft-ads tables

Explore available Microsoft Ads data

Browse all the data tables available for the Microsoft Ads integration, in our interactive ERD data viewer.

View the Microsoft Ads Data Schema

Transform and model Microsoft Ads data

Get clean data models from your Microsoft Ads data. Weld makes it easy to transform and model with the powerful built in SQL editor and AI Assistant.

Microsoft Ads

raw.microsoft_ads.table1

raw.microsoft_ads.table2

Get started with Microsoft Ads SQL Templates

Get inspiration on how to model your data, with our collection of foundational SQL templates we have battle-tested at Weld. All the templates work out of the gate with the Weld data integrations for Microsoft Ads.

Account Report

Generates an account report by integrating with Microsoft Ads. It retrieves data from the ad_performance_daily_report and account tables, joins them based on the account_id, and calculates metrics such as clicks, impressions, and spend. The resulting report includes information about the date, account name, account ID, time zone, device OS, device type, network, and currency code.

Ad Group Report

Generates a report that combines data from the "ad_performance_daily_report," "ad_group," "campaign," and "account" tables in the Microsoft Ads integration. It joins these tables based on specific columns and calculates aggregated metrics such as clicks, impressions, and spend. The resulting report includes information on the date, account, campaign, ad group, device, network, and currency code.

View all Microsoft Ads templates

Connect Microsoft Ads data to any BI tool

Transform and combine Microsoft Ads data with other data sources with Weld, to build valuable business insights. Connect any BI Tool to build valueable analytics and reporting for your company.

Microsoft Advertising, is Microsoft's online advertising platform that enables businesses to display ads on the Bing search engine.

Here are four popular data analytics use cases with data derived from Microsoft Ads:

Keyword Performance and Optimization: By analyzing search query reports and keyword performance metrics, advertisers can determine which keywords drive the most traffic and conversions. This data guides the refinement of keyword strategies, bid adjustments, and optimization for higher ROI.
Ad Placement and Device Insights: Bing Ads provides detailed data on how ads perform across different devices (desktop, mobile, tablet) and placements (search, content, partner networks). Evaluating this data helps advertisers allocate budget effectively and design ads tailored to specific devices or placements.
Conversion Tracking and Attribution: Bing Ads allows businesses to set up conversion tracking to monitor specific actions, like purchases, sign-ups, or downloads. By understanding which ads or keywords lead to these conversions, advertisers can attribute value to their campaigns and optimize for better conversion rates.
Audience Demographics and Behavioral Analysis: With insights into the demographics and behaviors of the audience engaging with ads, advertisers can fine-tune their targeting strategies. This includes understanding age groups, locations, gender, and other demographics that are more responsive, allowing for personalized ad content and more precise targeting.

Harnessing the data from Bing Ads empowers businesses to optimize their online advertising strategies, achieve better ad engagement, and maximize returns on their advertising investment.

Start working with your Microsoft Ads data today

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